For this third project of our course (ART 235, at BYU-Idaho), we were assigned to create a series of three print ad posters that could be used in a Public Service Announcement (PSA) print campaign, to promote an important issue or topic that affects individuals and communities. The issue I decided to work on is peer pressure.

The Project Brief mentioned as the background: “A nonprofit organization (of your choice or creation)—in conjunction with The Ad Council—has hired you to develop a three-piece print campaign. They have hired you because of your ability to create compelling pieces of visual communication—pieces that communicate the concept clearly, but also influence the audience to reconsider and understand more deeply the topic at hand. What’s more, your pieces motivate your audience to act. Your topic and position are likely not new, yet the issue still persists. Why? Who isn’t paying attention, but should be? What behavior needs to change? What beliefs or attitudes are holding them back from performing the action you will invite them to perform?”

I chose these of my compositions because of their simplicity. I think the colors and the overall design would draw people's attention, and the combination of words and other elements can make them reflect on peer pressure and make them act on it, which is the goal. In addition, they are distinct from the other, yet similar enough to be an obvious set when side by side.